Attention Fat Chicks, Abercrombie & Fitch CEO Explains Why He Hates You
I never really paid attention to this, but the largest women’s pants available at Abercrombie & Fitch are a size 10. So it could be assumed that they don’t want large women wearing their clothing. No XL no XXL shirts pants or any of that available. Well assume no more, the owners have now outright said that big girls will just never be a part of the “in” crowd.
Thus, they don’t want them wearing their clothes. Now if you are a guy, Ambercrombie offers XL and XXL in men’s sizes.
Abercrombie’s attitude towards Rubenesque women comes straight from the top – CEO Mike Jeffries. In a recent interview, Robin Lewis, the author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants wearing his brand.
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
But the hits keep coming. In a 2006 interview with Salon, Jeffries himself stated that “hot” people talking about his brand is the primary way Abercrombie does marketing.
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.
Jeffries went on to say that he is not worried about excluding fat people. That it would make his clothing less appealing to the people he is trying to market to.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.
Well you say, if this guy Jeffries only wants to be around hot people, what does he look like?
Well, a hot mess that’s what. What do you think about this policy at Abercrombie? Put your comments below.