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Kanye West’s Life of Pablo Merchandise Line Nominated for Best Design Award

MOCA's Leadership Circle and Members' Opening for "Rick Owens: Furniture"
Rachel Murray, Getty Images

Today, Kanye West’s merchandise line for his Life of Pablo tour was nominated for a Beazley Design of the Year Award by the London Design Museum.

Honoring the world’s best designers in six different categories—fashion, digital, graphics, products, architecture and transport—the Beazley Design Awards pick one winner out of the six categories. Joining the likes of Kanye for the nomination is sportswear company Nike, American manufacturer Levi’s and Google. The Swoosh is being nominated for the brand’s first “Pro Hijab” for female Muslim athletes. Levi’s in partnership with Google will be nominated as well for the prestigious award for its launch of the first smart jean jacket back in May of last year.

Kanye’s Life of Pablo merch was originally released in August of 2016 in partnership with Bravado. Opening up 21 pop-up shops across different cities of the world, the Life of Pablo merch was quick to sell out at every location, with a few pieces making their way to Kanye’s Yeezy Supply website.

The winner of Beazley Design Award will be announced in early January of 2018. In the meantime, all nominated designs can now be seen on display at the Beazley Design Museum.

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