What happens when you've got ten cases of Chocolate Hazelnut Jif spread sitting around at the radio station? You get the new digital guy to try to eat one as fast as he can, and video it so you can laugh about it later.

Sunday afternoon was kind of boring, so we made it more exciting with an eating challenge! I got a selection of spoons, some water, and got to work on Jif's version of Nutella.

I'm sure it's delicious in small doses, but going for the whole jar at once is probably definitely a mistake.

I gotta say, I'm a fan of Nutella. Or, I was, but now I don't think I'm going to eat anything chocolatey and hazelnutty ever again. This ruined it. It's almost two days later and I still feel like there's a small brick in my stomach, and I only got through 10 of the 11 servings in the jar!

I don't want to spoil it, you'll have to watch the video, but if you want to know what pain and suffering really looks like, pay attention at 3:30.

So how about it? Anybody else want to step up? We've got plenty more jars of this stuff. Can you beat my 23-minute record and finish the jar?