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Lady Gaga Announces New Polaroid Camera Sunglasses, Printer And Digital Camera

Ethan Miller, Getty Images

LADY GAGA’s vision for Polaroid was on full display Thursday at the Consumer Electronics Show in Las Vegas. The pop star and Polaroid creative director helped unveil three new Polaroid products, including a pair of sunglasses that also functions as a camera.

Gaga, who wore a black dress and black veil to the event, first introduced the stylish GL20 Camera Glasses, which takes pictures and comes with an earpiece that doubles as a USB storage device. She said the inspiration for the sunglasses came from a prop she used on tour. Gaga said, “I made these glasses out of iPod screens that I strung together to create glasses that could play movies, and I thought, ‘Wouldn’t it be wonderful if these were functional?’” The sunglasses will be released sometime this year. A retail price has not yet been announced.

The second product announced by Gaga was the GL10 printer. It’s a portable printer that dispenses three-by-four prints of photos taken with cell phones. Gaga said it’s compatible with all Bluetooth-capable phones except for the iPhone. There were some mild boos from the crowd when she said the printer won’t work with the iPhone, but she quickly claimed it was an issue with Apple, not with Polaroid. The printer will be released in April and sell for $149.99.

The third new Polaroid product, the GL30 digital camera, is a camera with a built-in printer. It will be made available sometime during the second half of the year. No word yet on a price for the camera.

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