Early on in the third season of ‘Transparent,’ Judith Light’s Shelly interrupts the family chatter at Maura’s (Jeffrey Tambor) birthday dinner to make an announcement. “I too have transitioned,” she says with the glee of a school girl giving the correct answer in class. “I’m coming out! I’m a brand!” she shouts with arms raises high after sharing her social media handles. The camera holds on the reactions of Maura, her girlfriend Vicky (Anjelica Houston), and her friends Davina (Alexandra Billings) and Shea (Trace Lysette) as they shoot glances of shock and shade in Shelly’s direction. Three of those four women understand the weight of coming out, but here Shelly exploits it for her own narcissistic pleasure. But what, exactly, is coming out? Who’s allowed to do it? And once you come out, then what?