The 2014 phenomenon returns to raise ALS funds and awareness, and Renee Zellweger and Justin Bieber are two of the first high-profile folks to douse themselves.
By now, you've seen the videos circling the internet about the ALS Ice Bucket challenge. Despite people complaining that the phenomena has taken over their news feeds, it's done a lot of good for ALS, both in raising awareness and much needed funding...