Taylor Swift Getting Very Own Taylor Swift Show, Taylorvision Looms
Having already conquered radio airwaves and concert venues, Taylor Swift is angling to take over a brand new medium: TV and its streaming services.
Swift, who may or may not be collaborating with Drake on a forthcoming project, will spearhead the brand new Taylor Swift Now show as part of a previously announced deal with DirecTV and AT&T, the company announced yesterday (November 28). The project, unveiled as part of DirecTV's forthcoming DirecTV Now initiative, will broadcast “a new video experience” and include 13 separate chapters, according to Billboard.
And no Swift-stone appears to be left unturned in a Taylor Swift Now video preview, which was released in tandem with the announcement.
AT&T first announced a huge 10-year partnership with Swift in October that will include exclusive performances and content. The company also announced Swift will headline the DirecTV Super Saturday Night on Saturday, February 4 to pump up Super Bowl crowds. AT&T has constructed a 64,000 square foot venue just to give the event a proper home.
"We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said AT&T Entertainment Group CEO John Stankey. “We’re excited to get event tickets into the hands of Taylor’s fans."
Look Back at the Most Fashionable Taylor Swift Moments: