Black Eyed Peas frontman Will.I.Am has started a new digital media production company called will.i.apps, and its first release, an app called BEP360, is available now on iTunes. It has what could be "the world's first 360-degree-view music video."

Will apparently has a lifelong fascination with high-tech stuff. The idea is that you can move your I Phone or I Pad around and get a different view of the video. I watched this clip and I think it is pretty hot.