'Where we’re going with it, we have tons of conversations about it, and we’re really conscientious about these things,' says co-director/writer Jennifer Lee.
This November, the princesses from Arendelle and their little snowman friend will return to theaters in a new animated short playing in front of Pixar’s Coco. Olaf’s Frozen Adventure will follow the quirky beach-loving snowman as he helps his friends Elsa and Anna celebrate the holiday season in Arendelle since the princesses reunited. Frozen has been such a smash success for Disney that it’s considered its own brand within the Disney Princesses world, and with the release of Olaf’s Frozen Adventure in November, Hasbro intends to make sure your kids have plenty of newly costumed Elsas, Annas, Olafs, and Kristoffs.