Kmart’s new “Ship My Pants” TV commercial is a viral video hit. There’s even a #ShipMyPants hashtag on Twitter. The premise of the funny ad is simple: the word ‘ship’ sounds like another word.... you know.
Throw in a kid who gleefully informs his father that he can’t wait to ship his pants and an elderly woman who explains how shipping her pants is “very convenient” and you have a recipe for a goo