After a neck-and-neck race last weekend, Rogue One: A Star Wars Story has officially stepped aside to let Hidden Figures reign supreme. The crowd-pleasing drama about the black female mathematicians who assisted NASA in its early days topped the box office, leading a weekend that was otherwise all about films bursting out of limited release. The bulk of the new releases were not so fortunate.
The headline here is that Rogue One: A Star Wars Story held onto the number one of the box office top 10 for the third weekend in a row, which was expected. However, the real story is that the past few days made for one of the most impressive weekends of the past year, closing out 2016 (and starting 2017) with a bang.
Consider this the calm before the storm. Next weekend, Rogue One: A Star Wars Story will open and dominate both the box office and every headline, drowning out each and every other movie currently screening in theaters. In the meantime, Moana took advantage of this quiet window to win one more strong weekend while Office Christmas Party got off to a pretty good start.
The box office success of Moana feels like destiny: an old school Disney formula plus 21st century polish plus great songs plus the mere presence of Dwayne Johnsonand near-universal critical notices is a surefire recipe for success...
Don’t let that headline mislead you too much. Tom Cruise is fine. Jack Reacher: Never Go Back also did fine in its opening weekend. But there’s something inherently amusing about one the most recognizable movie stars in the world playing second fiddle to Tyler Perry and his ever-popular creation, Madea. The seasonally appropriate Boo! A Madea Halloween edged out Cruise’s latest sequel at the box office this weekend, contributing to a top 10 where moderately budgeted movies reigned supreme.
Despite dominating the box office last week, The Magnificent Seven took a not-insignificant tumble this weekend, slipping to third place and allowing Miss Peregrine’s Home For Peculiar Children and Deepwater Horizon to claim the top two spots. However, both newcomers opened below expectations, making this an odd capper to a September that was otherwise full of surprise hits.
And thus the 2016 summer movie season ended in a manner that reflected these past few months as a whole : with a whimper. Despite three new releases, the rapidly tumbling Suicide Squad clung to the top spot, with last week’s runner-up, the raunchy animated film Sausage Party, once again coming in second place. It was a tough weekend for War Dogs, Kubo and the Two Strings, and Ben-Hur, each of which limped into the top 10 with unspectacular numbers.
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
Despite receiving overwhelmingly negative reviews, Suicide Squad opened with record-smashing numbers, obliterating the record set by Guardians of the Galaxy back in 2014. And yet, the box office of summer 2016 has taught us one thing: anything can happen after that opening weekend and it probably will. This certainly looks like a huge victory for Warner Bros. and their DC Extended Universe right now, but who knows what next week will bring?
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.
It shouldn’t come as a surprise that Finding Dory opened at number one at the box office this week and did enormous business, but the folks at Disney and Pixar must be breathing a sigh of relief. After all, last year’s The Good Dinosaur was the first film to come out of the venerable animation studio that could be considered a legitimate box office disappointment, especially since it came in the wake of the massively successful Inside Out. The massive opening weekend for the sequel to Finding Nemo repositions Pixar in its rightful place on the top of the animated movie food chain.
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