Katy Perry Announces Partnership With ‘The Sims’ Video Game Franchise
Katy Perry loves ‘The Sims,’ the video game series in which users create their own characters and help them lead simulated lives. Perry and Electronic Arts announced a partnership today in which the singer will appear in multiple ‘Sims’ games, starting with ‘The Sims 3: Showtime – Collector’s Edition’ in March.
“I love how you’re able to play out different stories through your Sims characters — giving them different careers and watching them succeed,” Perry said in a press release. “It’s cool to see the Sims’ stage performances in ‘The Sims 3: Showtime’ decked out just like my California Dreams tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
“Today marks the start of the most integrated and exciting collaboration with any artist in the history of ‘The Sims,’” said Steve Schnur, Worldwide Executive of Music for Electronic Arts. “We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of ‘The Sims’ brand.”
Electronic Arts plans to produce a series of ‘Sims’ games featuring Katy Perry-themed content, with marketing campaigns featuring the ‘Teenage Dream’ star. Perry will work with the company to design customized virtual furniture, clothing and accessories for the games.
Fans can learn more about ‘The Sims 3: Showtime’ edition featuring Perry at thesims.com/katyperry.