Bhad Bhabie Signs Deal With Atlantic Records
"Cash Me Ousside" girl Danielle Bregoli catches a record deal.
Today (Sept. 15), TMZ reports that Bregoli, rapping under the name Bhad Bhabie, has signed a multi-million-dollar deal with Atlantic Records.
The folks at Atlantic were apparently moved to sign the 14-year-old viral sensation-turned-rapper after the unexpected success of her debut single, "These Heaux." The track has close to 2 million streams on SoundCloud. The video for the song, which dropped a couple of weeks ago, has over 21 million views. As a result of its' popularity online and through streaming, the single moved into the Billboard Hot 100 chart.
The hip-hop newcomer signed the lucrative record deal under her rap alias. The Atlantic deal is said to be worth millions and it includes multiple albums. Safe to say, Bhad Bhabie's about to be rolling in dough.
Bregoli's reps have confirmed to XXL that Mike Caren played a role in her signing. Caren operates as a Creative Officer at Warner Music Group, which is the parent label of entities like Atlantic and Warner Bros. He once worked as EVP of A&R at Atlantic, which now has a healthy rap roster comprised of acts like Wiz Khalifa, Lil Uzi Vert, Kodak Black, Kyle, Cardi B and more.
From where we stand, it appears Caren could have placed Bhad Bhabie where he saw fit, and obviously, she joins a long list of successful rappers. Looks like Atlantic Records hopes she can be the next one.
See New Music Releases for September 2017