Two of my favorite things have come together, Metallica and Transformers. An eBay seller has made a custom Metallica themed Optimus Prime and you, or I, can make a bid on it right now.
Hasbro is pulling at the nostalgia strings of us 80's and 90's kids. They will be reintroducing those Tiger Electronics handheld games with the simple play and LCD screen.
If I had to pick the most egregious example of product placement ever, I would nominate the scene from Transformers: Age of Extinction, when the entire movie stops to examine the wreckage of a crash involving an alien spaceship and a Bud Light truck. The camera pans across a street littered with Bud Light bottles; then Mark Wahlberg picks one up, cracks it open, and takes a healthy swig. And while he’s shilling beer, there’s a second product placement in the background; just over his shoulder, very much in focus, is a giant Goodyear Tires sign.